Miles Davis, the old jazz cat, wasn’t just cool, he was the birth of cool.
And like most people who have special abilities from another dimension, he had “eccentric” habits.
I was watching an interview he did a few days ago where he was asked why he almost never looked at the audience.
A lot of people thought he was being rude for not engaging.
The answer?
He played to the band.
His focus was locked in on creating the best sound, so he picked a spot where he could hear his band the clearest, and allowed them to communicate with nonverbal cues.
Every note had to feel right with the band before it could resonate with anyone else.
Might sound counterintuitive, but he knew the best way to make the music people wanted to hear… wasn’t to stare at the audience.
The same thing happens in marketing.
Too many people obsess over what looks good, or sounds clever and smart… and completely forget the people they’re reaching.
No wonder you hear crickets and your effort flops.
The market is your band. Focus on them.
Understand the problems they actually have. Build your message around their reality, not what you think looks smart. Once that’s in place, everything else falls into place naturally. Your offer, copy, Your emails and funnel.
That’s what the market responds to.
If you want help with this, check my calendar. Link below