There’s a SaaS platform I use for managing projects, I won’t name names here.
It works. Good features. Decent interface. But the onboarding doesn’t help. Their website doesn’t tell you what they actually do.
A rare kind of luck. They became a unicorn. A real, rainbow sparkle, one-in-a-million kind of unicorn. That almost never happens
My Grandpa used to say, “Fooled em again,” every time we parked the car. (He liked his road beers) You can get lucky once. Maybe twice. But don’t plan your business on it.
If you want people to actually understand what you’re offering, you need to be obvious.
Internal clarity means hitting the itch they didn’t even know they had.
External clarity means showing why you exist in their world, not just floating in the background.
Decision clarity means making the next step so easy they almost feel guilty for hesitating.
Luck is fleeting. Obviousness is reliable. Being a unicorn is nearly impossible. Being obvious is something you can actually control.
Do it right and people act without thinking. Do it wrong and they drift away.
I like making it obvious. If you want to see what that looks like in practice, we can talk.