If your funnel struggles to position your business as the “go-to” choice in the market, the problem isn’t your price, or logo, or anything complicated.
There is a solution that is far more simple, and far easier to fix.
One thing that can help your business grow is that instead of showing how simple your product is, people feel confused by all the jargon you use on your website.
A lot of businesses think that using buzzwords and complicated terminology makes them sound sophisticated, or smart. Truth is, it makes your product sound complicated.
Nobody wants to do rocket surgery.
People want a simple solution, if they don’t “get” what you do right away, they go back to Google to look for something that makes sense to them.
Adam Scott, the dude who created the “Dilbert” comic strip invented a word for this in the late 90’s, he called it “confusopoly”.
Originally it was to poke fun at cell phone companies who made their plans so confusing that it was impossible to compare them to each other. One example that always annoys me is toilet paper, with their hypothetical mega-rolls.
Anyway, the dummy-easy quick fix here is to simplify your message. Use plain language and clear ideas.
If you want a second pair of eyes on your homepage or e-mails, check my calendar and book a call. Link below.