The Disney movie Aladdin was my favorite movie as a kid.
I drove my mom bonkers watching it on repeat. I had Aladdin sheets, posters, toys, I even got an Aladdin tattoo when I turned 6. (I didn’t do that)
Anyhooooo. There’s a scene where Genie describes his “INFINITE COSMIC POWER” with an itty bitty living space, referencing the fact that he lives in a lamp.
That’s what we’re gonna riff on today.
The internet is HUGE, and full of opportunities. I start laughing if I sit and think how much money you can make online, without much effort at all. (Infinite cosmic power)
But, even if you have an original idea…You get about a week before the “me too” competitors flood the market. (Itty bitty living space)
This is especially true in SaaS niches (where most of my clients operate)
Because buyers have so many options to choose from, it makes their decisions tougher. Hell, I spent 30 minutes yesterday comparing calendar apps. They all had the same features, more or less. So…Which one did I choose?
The one that scratched the “emotional itch”. That’s how people buy, whether they realize it or not.
Even a “bland” market, where decisions are based on “cold, logical outcomes”, is rooted in emotions.
Whether it’s cutting costs, improving productivity, reducing waste…Speaking to what I call your markets “core emotional driver” helps give them Inner Clarity, which builds a bridge from the market to your product.
If you want the Infinite cosmic power, start there. I help people FEEL your product. Book a call. Calendar link below. Spots go quick.