A while ago I had a conversation with a friend who runs a SaaS platform, it went something like this:
Him: “Man, most of these homepages sound exactly the same. It’s just meaningless jargon for the most part.”
I laughed and said “Yeah it’s awful, yesterday I spent 5 minutes reading this website and I still have no clue what they do.”
And that’s exactly the point.
The good news is, having boring competition is one of the best things you can hope for in business. I’m not saying you should be lazy… but when everyone else bores people to death, that makes standing out much easier.
The few who cut the crap, focus on the problem and make a great offer are the ones who stand out. They get noticed and stick in people’s heads. That’s who everyone wants to buy from.
Or… as Macho Man Randy Savage famously said “The cream… rises… to the top!!”
The bad news is, if your homepage all buzzwords and empty phrases… you’ll be forgotten too.
If your don’t understand what you’re offering, I can help. Check my calendar, book a call. Link below..