Sup tree dwellers,
I harp on this a lot, but it can make you a lot of money.
Today we’re talking more about giving your market external clarity.
That is, making it very obvious who you are, and what you do.
The other day I was looking at a random homepage (not naming names, I promise), for a simple AI platform.
Now, I’m not going to go into all of their marketing sins today, just so I can keep this short… but I will point out one MAJOR clarity issue they suffer from.
Their website was a God awful maze of words that bounced between meaningless buzzwords and technical gobbledygook. It seemed like they were trying to win a debate with themselves, and didn’t know what the topic was.
If you want to be boring, go ahead. It’s a free country. No harm done.
But here’s the thing: People don’t buy because you make them feel stupid and add a “BUY NOW” button.
Every email, every landing page, every headline, every word, should help paint a clear idea of what the reader gets. Because clarity sells and confusion kills.
One tiny tweak, simplifying your headline, clarifying your offer, cutting the noise, can move mountains for you.
I think it it was Gary Halbert (The king of copywriting) who said “Always remember, the written word should read like talking. Not writing. Don’t try to be elegant. Don’t try to be fancy. Just be clear. Be real. Be human.”
That’s all for today. Just imagine you’re explaining what you do to your sweet old grandmother.
Tomorrow I’ll talk more about giving your market INNER clarity to make any offer irresistible.
As always, check the calendar. Maybe I’m not busy. Link below.