There’s a pattern that I see 4-5 times per week in my inbox.
Maybe it’s the new guru trend, or some lazy AI tactic.
I don’t really know, or care. You can do what you want.
Personally, it turns me off… and I doubt it converts very well.
Here’s how the message goes:
“Hey, here’s a generic observation about you. Are you interested in hiring me?”
I imagine the point is to seem conversational, and not sound like you’re sending the same DM to everyone. But it doesn’t do either of those things.
Have you ever heard of the dead internet theory?
It’s an idea that nobody actually uses the internet anymore and it’s populated by bots who recycle the same content endlessly. These types of messages give me that sort of “dead internet” vibe.
Moving on.
I rarely do cold outreach, but when I do… I have a pretty good response rate. For the last decade I’ve kept my secret method locked up in a vault guarded by tigers. But now. Right now. For the first time ever… I’m going to reveal it publically.
I call it:
“Level 99 Trillion Dollar Pan-Galactic Supreme Sales Emperor Cold Outreach Opener Mega Hack”
Ready? Here it is.
“Sup dude”
That’s literally it.
Why? Two reasons.
First. That’s how I talk. It’s natural for me.
Second. Since the only time that I ever cold DM people is if I notice a specific problem that I can possibly help them with, the offer builds itself.
Imagine you’re walking through a park.
You see someone struggling to set up a folding picnic table.
You probably wouldn’t say “Hey, I love your picnic. I have helped 23 people set up their picnic this year. Do you want to buy a sandwich?”
The more likely scenario: “Ahhh man, these tables are tricky. Want a hand with that?”
Annnd… there you have it. That’s the whole “hack”. It’s really that simple.
Be yourself. Offer to help solve a problem.
EZ PZ.
Check my calendar if you want help with your business problems. Link below.