Uncategorized

There’s a SaaS platform I use for managing projects, I won’t name names here. It works. Good features. Decent interface. But the onboarding doesn’t help. Their website doesn’t tell you what they actually do. A rare kind of luck. They became a unicorn. A real, rainbow sparkle, one-in-a-million kind of unicorn. That almost never happens […]

The other day someone emailed me with a question about list building, specifically: “Hey, can you build me a list?” Look, I’m flattered you thought of me, but I’m not your guy. There’s plenty of other people who will scrape emails or run a fake contest or whatever is trendy now. That’s not in my

Last night my kid was playing Cuphead on his Nintendo.  I say he was “playing”, but he wasn’t having fun at all. Cuphead, If you’ve never seen it, is brutal.  Chaotic levels, bosses everywhere, and when your character dies you get sent back to the start. It’s frustrating as hell.  So he kept dying and

Sup tree dwellers, I harp on this a lot, but it can make you a lot of money. Today we’re talking more about giving your market external clarity.  That is, making it very obvious who you are, and what you do. The other day I was looking at a random homepage (not naming names, I

Miles Davis, the old jazz cat, wasn’t just cool, he was the birth of cool. And like most people who have special abilities from another dimension, he had “eccentric” habits. I was watching an interview he did a few days ago where he was asked why he almost never looked at the audience.  A lot

Start with the basics if you want your market to think you’re brilliant. A while back I had a very demanding client.  This dude was obsessed with building authority. That was his main goal, it was the only thing he talked about…  Sweet. I’m all about that. A week of revisions later, it became apparent

The movie Shrek helped me through tough times as a kid. It also helped the clients I serve to sell millions of dollars. How, you ask? Good question.  Well, my parents loved alcohol and extreme violence. Oh. Too personal? Aight. We’ll keep this business-casual. There’s a scene where the lovable Shrek compares ogres to onions,

If your funnel struggles to position your business as the “go-to” choice in the market, the problem isn’t your price, or logo, or anything complicated. There is a solution that is far more simple, and far easier to fix. One thing that can help your business grow is that instead of showing how simple your

The Disney movie Aladdin was my favorite movie as a kid.  I drove my mom bonkers watching it on repeat. I had Aladdin sheets, posters, toys, I even got an Aladdin tattoo when I turned 6. (I didn’t do that) Anyhooooo. There’s a scene where Genie describes his “INFINITE COSMIC POWER” with an itty bitty

Let’s jump straight in. No intro. No brakes. Today we’re talking about the first of three types of clarity that buyers need. If you want the ability to sell screen doors on a submarine, or anything else for that matter, then this is for you.  Of course, we’re talking about INTERNAL clarity.  Internal clarity has