One of the best ways to kill your business is to sound like a know-it-all dork. No offense to the dorks, my mother was a dork. That makes me half-dork. Regardless. I’m talking about boring people. When your sales message drones on and on trying to sound smart… People go numb. They leave your website […]
As my grandpa used to tell me… “You can lead a dead horse to water, but you can’t make him drink a barrel of fish” Or something like that, I don’t know. I wasn’t listening, lol. But I should have listened though, because he was correct. Selling online is a lot like making horses drink
Why Your Customers Don’t Feel Their Problems, And How To Force Them To Read More »
A while ago I had a conversation with a friend who runs a SaaS platform, it went something like this: Him: “Man, most of these homepages sound exactly the same. It’s just meaningless jargon for the most part.” I laughed and said “Yeah it’s awful, yesterday I spent 5 minutes reading this website and I
There’s a pattern that I see 4-5 times per week in my inbox. Maybe it’s the new guru trend, or some lazy AI tactic. I don’t really know, or care. You can do what you want. Personally, it turns me off… and I doubt it converts very well. Here’s how the message goes: “Hey, here’s
Grizzled Marketing Veteran Reveals Secret Cold Outreach Strat Read More »
If you’re the type of business owner who obsesses over branding, products, and logos instead of obsessing over your market, have I got a story for yoooou. Once upon a time, I JV’d an ecom brand in the hemp niche. We scaled from a single bedroom to a large warehouse and $5M revenue the first
How 5M Revenue Vanished In 4 Months Read More »
“If you can’t explain it simply, you don’t understand it well enough.” — Albert Einstein I never met ol’ Albert so I couldn’t tell you for certain if he actually said that ever, but that quote is commonly attributed to him. Here’s a similar, more modern version that my 9 year old (who I have
Put The Fries In The Bag Read More »
Mr Roger. Few weeks ago I read a biography of the great Mr Roger’s, he was one of my favorites as a kid. I’d watch him every day after school. In my (correct) opinion, Mr. Rogers did something that made him one of the best salesmen of all times. He wasn’t selling products, it was
The Friendly Old Neighbor That Sold Without Selling Read More »