Last night my kid was playing Cuphead on his Nintendo.
I say he was “playing”, but he wasn’t having fun at all.
Cuphead, If you’ve never seen it, is brutal.
Chaotic levels, bosses everywhere, and when your character dies you get sent back to the start. It’s frustrating as hell.
So he kept dying and raging and quitting, and he waas just…having a bad time with it…
Until, of course, I had him slow down and showed him how to watch for different patterns. Suddenly this stupid impossible game from hell became something he could do. And it wasn’t long before he was kicking butt and having a blast.
He went from being frustrated… To understanding the problem… To seeing the way forward… To actual confidence.
That’s internal clarity in marketing.
Unless you’re a fart sniffing grifter, (if that’s you, don’t read my stuff), then your business solves a real problem people have.
Helping people understand what’s happening, why it matters, and *feel* how it’s affecting them personally gets them to line up and practically BEG to buy everything you sell.
Give them the map. Show them the path. Then watch them go from lost to fully invested.
Because if not? You have a crowd of frustrated people standing around not knowing what to do.
Calendars here if you want further help with this.
Ta Ta