The movie Shrek helped me through tough times as a kid.
It also helped the clients I serve to sell millions of dollars.
How, you ask? Good question.
Well, my parents loved alcohol and extreme violence. Oh. Too personal? My bad. We’ll keep this business-casual.
There’s a scene where the lovable Shrek compares ogres to onions, because they both have layers. Very similarly, over the last 13 years of writing copy, my methods have evolved ogre-like layers.
Let’s jam on the second layer, what I call External Clarity. It has to do with how the market views your business.
It’s not what YOU think you’re selling, it’s what THEY think you’re selling.
If someone visits your site and can’t sum up what you do best in a single sentence, there’s no external clarity.
Without external clarity, you sound like every other SaaS, coach, agency, whoever. And when the market can’t see the difference between you and your competitors… Nobody knows whether you’re the best, or the worst, or where you fit.
So if business is in the forgotten void realm, with all the lost socks… Fix your positioning and everything else (ads, funnel, copy) gets 10x easier.
If you want help, check my calendar link below. There might be spots, they book quick.