As my grandpa used to tell me…
“You can lead a dead horse to water, but you can’t make him drink a barrel of fish”
Or something like that, I don’t know. I wasn’t listening, lol.
But I should have listened though, because he was correct.
Selling online is a lot like making horses drink water. Just like the ol’ cow pokes wrangling little doggies, we spend a lot of time convincing “stubborn animals” to do what’s in their best interest.
i.e, solve their problems.
Most of the time, they don’t want to, not at first. And no amount of convincing will make someone buy something they don’t want.
In fact, if you want to double or even triple your sales, then you should stop trying to convince people of anything at all.
Instead, just connect with them, dude. It’s really that simple.
It’s easy to get caught in the trap of telling people all the reasons why they should buy from you, or trying to sound smart.
The problem is…when you neglect to show how a problem impacts daily life, most people think “it’s not that bad”, and carry on with their business. This creates lazy customers who have no reason to buy anything from you.
Instead, connect to what I call, the “core emotional drive” of their problem.
Whatever the “main” emotion is, the nagging thought that caused them to seek out a problem in the first place..
Speak to that. The human. The rising ape meeting the falling angel. Full of blood and guts, love and hate, failure and victory, pee pee and poo poo.
When you help something *feel* their problem, you don’t need to convince them of anything. They’ll practically beg to buy everything you got for sale.
No connection = no sales
If you want help with that, I’ve got a few open spots in my calendar, once they’re full I’ll probably be busy for a month. Here’s the link to book a call. They go quick.