The other day someone emailed me with a question about list building, specifically:
“Hey, can you build me a list?”
Look, I’m flattered you thought of me, but I’m not your guy. There’s plenty of other people who will scrape emails or run a fake contest or whatever is trendy now. That’s not in my wheelhouse.
But I do have a decent size list that feeds me and keeps the lights on in the mansion, so I’ll give you some advice if you’re struggling to build an email list that actually makes you money.
IF you’ve followed my emails or read my book, you’d already know my (not so) secret method for aligning your offer clearly with the market.
- Internal clarity: Your audience feels their problem and why it matters.
- External clarity: They can see why you’re the one who can help them.
- Decision clarity: They know exactly what step to take next, and they want to.
Make clarity your goal in every aspect of your business and I guarantee you will watch your list grow, and come alive. More people sign up, open rates rise, and people respond.
Otherwise you’re sending emails nobody reads or running a campaign nobody relates to.